God has led me to stop trying to turn my personal brand, which historically has also been my coaching business, back into something. I want to share what that means with you today, as well as introduce my new business!
As I’ve sat deeply with Him this past few days, dangling my feet off a ledge in heaven which He took me to, and looking down at this world and the places He is calling me to in it, His instruction has CLEARLY been to build out the movement He’s given me. Over and over again, this is what I see when I look to what business looks like.
Whereas when I consider the ‘what’ or ‘how’ of my personal brand and social media I have come to a definite peace around just … releasing it. And in doing so, letting it be what it becomes.
From this outlook, I can see anything I am doing under the brand or banner of Katrina Ruth / Kat, as opposed to under my new business banner, being one where I share the behind the scenes of building a movement, as well as rambles, random thoughts or ideas, possible rants, and also pieces of my life as I feel to.
Of course there will be crossover between this and the new business, and I’ll share my offers and what I’m doing here as well, but let it now be known that WARRIOR DAUGHTERS RISING is the official banner over what I do online, the place to deeply walk with or coach with me, and also from a structural (legal) standpoint moving forward, the actual home of my business.
It is also where I can and will be posting the unadulterated and unfiltered messages I receive from God for you, which I have often felt were too much or just not quite the right fit for brand ‘me’ or the direction I thought I needed to take in order to get where God is leading me.
Aka: I was looking through MY understanding, rather than His higher one!
In walking back into BEING online, into the identity of truly being me which I am called to walk in, I have struggled to see how this all works together. How do I go deeply into the fire of God within me while also building a brand designed to call forward leaders and knowing that not all of those leaders are in or want to be in the fire of the Lord, yet at the same time knowing that deep down my honest expectation and hope is they’ll soon enough want to be?!
I noticed I was automatically adjusting my message and even my planning for my new course, Comeback Season, to make sure it still spoke to those who are not on fire for Jesus, but yet who knew they are called.
Let me be clear.
I have such a burning desire to walk with and speak life into any woman or man who knows the call on their life is beyond this realm and who longs to be that walking fire; knows they are born to! So it’s not that I want to exclude anyone who is not Christian – and I mean living born again and on fire for Christ when I say Christian – but let me also be clear:
The only place you can end up if you truly desire to walk by and on fire as the voice of truth for those you are here for is Jesus.
So whether you already know that, or whether you really don’t want to hear that, are outraged by it, or just simply disagree with it and you think I can have my truth and you can have yours, either way I want to say this:
If something within you causes you to still want to be here with me in whatever comes out under the ‘Kat’ banner AND you are also called to join the unfolding Warrior Daughters Rising movement – which you can do so here on Instagram as a starting point – epic.
You are welcome, and I love to have you.
But I just can’t see myself creating or teaching anything that is not OVERTLY leading back to being the burning voice of Jesus in the work you are called to do.
I thought I could simultaneously stand frim in my own beliefs and also teach courses or classes or coach on being on fire for the work you are here to do, and that in speaking to the hearts of any leader who knows they are deeply called I could still share the fullness of the message God has put in me and in doing so REVEAL Him to you.
But the reality is I have learned these past few years to live with Him at the forefront of my everything, with Him as the fire by night and cloud by day my life and very breath is formed by, and I find myself stifled in that by the outlook I was carrying relevant to my online presence.
I can’t and don’t want to even BREATHE on here let alone create or teach something without having Him at the very forefront as the One who IS that fire in me, and who is also the only true fire for YOU to carry and be.
Also, He has specifically instructed me to form and build and lead Warrior Daughters Rising, and to train, equip and send by the power of the Holy Spirit His daughters.
In fact, He gave me that in late 2024. Hence the few posts already on that page.
And then I re-routed myself repeatedly back into trying to figure out how to be me online again, and trying to understand how it can work when I have such a heart for all who are called as leaders, yet at the same time only feel ignited to talk to you and coach you as the no holds barred truth and walking with the Lord.
The truth is that anything I would have said or launched which was not obviously Holy Spirit-led would have always been me hoping to trojan horse Jesus into your life anyway.
I don’t mean I was trying to be deceptive. And obviously God does not need me to try and sneak Him into anybody’s life, also He doesn’t sneak at all! He is straight up.
But it’s just what seems to be happening as I wrestled with how to speak to entrepreneurs and leaders on identity through a not always manifest fire of God lens, when my life is, and I seek only for it to be, an always-manifest presence and fire of God thing.
I’ve finally realised (again!) I can both simultaneously be fully for you, love you, and want to show my fire for you and serve you, also say my online home is open for you, and I can also very unapologetically lead from the place where I burn at the foot of the cross and long to see you do likewise.
It’s not like people being uncomfortable with my words or work yet sticking around anyway is a new thing 😉
It’s also not like it was up to me to be that person.
Here’s what else.
I so don’t feel any kind of vibe around the business or ministry God is calling me to build being one where I need to consistently show my life as part of the brand.
Yet I do enjoy having Instagram posts or talking about random stuff in my life. Coming from a background where for nearly 20 years my business and brand was me, this has been confusing and hard to reconcile. Do I do it? Not do it? Augh! I’ve realised through this process it’s about the place it comes from and that place is not EVER for me going to be ‘because I should be for growth’. With those gloves once again torn off, I feel free to just show up for you as Kat on my personal socials and IG, whilst building with God my business and movement parallel to that!
The long and short of it is that the desire God has put in me and instruction He has given me has made me realise I just don’t want the brand to be me. Yet I also want to show up and be all of me with you online, whatever that looks like each day.
The rising again of Warrior Daughters Rising, thank you Lord, makes all this make sense!
Not my sense. But His higher one. His revealed plans for me and the light He would have me be.
The most telling bit of all?
It feels like peace to know I am now going all in on blazing with what I am here for, and not somewhere I couldn’t, up till now, put my finger on while wondering why it felt like I’m trying to make SURE I ‘be’ online rather than just be.
As for the personal page, or possibly brand God will lead me into, now I just get to press play and see.
Hopefully you’ll stick around for the ride and we’ll find out together.
And now, for my women who truly burn to burn, and become the voice and vessel God made you to be – whether or not that excites, scares, confuses you, or all of the above…
Warrior Daughters Rising.
Fresh post as well as welcome video/ what to expect is on the page waiting for you.
And don’t forget –
Life is Now. Press Play.
Kat
PS.
This was written two days ago, and since then I have ONLY gotten clearer on Warrior Daughters Rising and God has shown me SO much more! Join me @warriordaughtersrising for the unfolding!
PPS.
MEANWHILE – and I didn’t see this coming! – the level of freedom and flow unlocked in my showing up on my personal page is kind of wild! Not much to see about that yet, but I did post a little 12-part story series yesterday on unlocking flow which is going up as a reel today. God is good!! So stick with me at @katrinaruth__
PPPS.
Love to hear what you think, go comment on the actual announcement post on my FB or IG (same pic as this one) or feel free to DM me!
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