“Why don’t you just believe me for your sales strategy as well?”
“Why don’t you just believe me for your SALES?”
“Why don’t you just believe me for every area you’re still trying to figure it out or make sure you do it right?!”
I was mid-way to dreamland, doing that thing of trying to read a few pages of the book Relentless by one of my favourite authors and preachers, John Bevere, but in actuality staring blankly at the words while my mind starting drifting, yet also not wanting to let go of what had just jumped out at me, which was something like this –
God has an unlimited supply of His grace, favour, provision, equipping for us, yet we so often only ask for or expect the smallest amount; enough to get by.
Ephesians 3:20, a favourite verse of mine for some years now, says that God is “able to do exceedingly abundantly above all that we ask or think, according to the power that works within us”.
That power is GRACE, grace by His Spirit which allows us to go, flow, grow and take territory for the Kingdom of God in ways and places we couldn’t possibly by ourselves, yet God activates and enables us to do so as His kids and it is literally what we were designed for, to live in and by that grace. In fact we are not meant to bother with doing anything that isn’t activated by grace, because to do so would be to do things outside of Christ in us, which is a) exhausting and never done, and b) dead works which don’t last!
Not to mention disobedient.
I LOVE to think about, pray about, write about, teach about God’s grace, I get so excited when I consider for even a moment what it means to be graced by the Creator of the universe and everything in it, graced in the small things, the big things, all the things!
And yet.
What I have realised.
And what God really drove home for me last night as I drifted off.
Is that somewhere along the way I decided what is important enough to merit God’s immeasurable favour, grace, anointing, and what is not.
What’s interesting is I have no issues or filter when it comes to asking God for grace on everyday things, and my kids and I expect and receive favour all day long, everywhere we go!
I also have no issue, and indeed I have a holy reverence around asking God for grace on what I perceive to critically require it, by which I mean my writing, my speaking, my coaching, my preaching, any form of messaging or mentoring, and also my prayer.
I know how critical it is that I agree with God’s word which says in Proverbs 8:6 “out of my mouth will come noble things, listen, for I will speak right things”.
I trust God FULLY to put His words in my mouth, to pour His Spirit through my words, my voice, my lips, which are anointed for Him!
Set a guard around the door of my mouth, O Lord, and anoint my lips for your purposes, that I would speak only what you would have me speak, life and life abundantly!
It’s rare I get up to step behind a microphone or camera without handing my voice and words over to the Lord, and I know full well that this is why so much of what I write or speak carries a fire which commands the atmosphere and causes encounter for those who receive it, far beyond anything I knew to say.
What I’m saying is: I trust God for my words because I know I am here to be His walking word, and I fully expect He will give me the exact right words in every situation.
I speak and write from grace. Praise God.
Yet it flat out had not occurred to me.
In the 6 weeks or months or past several years of finding my flow as a writer and speaker and also entrepreneur in God.
To expect His complete direction and also favour on my sales or marketing strategy.
On the literal ‘how’ of both calling in and also expecting the clients He has put me here to coach and mentor and lead to show up.
Or on any of the practicalities of income creation or revenue building.
Sure, I’ve prayed many times for God to let my work go to who it’s for, to cause me to rightly steward my money, to lead me in every path of my business, but if I’m honest?
I’ve been looking at anything outside of the actual writing or speaking itself as something I need to get right, figure out, be consistent with implementing more systems or structure with, and basing that on a mix of my own decades of successful business experience as well as on what I see others doing right now which I don’t completely hate.
Because I don’t think God can? lol, NO.
Because I decided without even deciding to decide that it’s not as important, and that if it’s to be it’s up to me to earn it, make it happen, prove my ability, or something like that which I honestly can’t even fully define.
What’s interesting to me is, I often meet truly called writers and speakers and leaders whose words are clunky, limited, fear-filled, they don’t trust themselves to know what to say or how to say it, and they are stuck with a fire burning in their bones which needs to come out yet is just burning them alive.
I don’t trust myself either! But I completely trust GOD. Maybe this was experience, in that somewhere along the way I learned that when I speak from the throne room, from already being soaked in Him, it overtakes every part of my outer self and it is a living breathing moving alive supernatural thing so why on earth would I want anything else!
Or maybe it’s just one of those areas where God already planted in me a fixed expectation for grace.
Either way, I have zero doubt that the fact I so consistently pour out such a powerful river of flow with my words is because it’s all God and I just said yes. I KNOW my yes matters critically, and I know I receive His right words every single time because I have rock solid unshakeable faith that I will, and that it’s for His glory, Amen.
He never ever lets me down. He never will. My words are anointed. Amen!
So why can’t I simply expect the same for the actual ‘how’ or steps of my sales and marketing or social media or overall business strategy? Why can’t I expect it for the specifics of how I call into my space the clients and customers He’s appointed me to be here for? Why can’t I expect it for the exact methodology of creating and growing revenue, as well as of stewarding and growing wealth?
And the only real answer to that is … I could not because I did not! Because for a mix of reasons tied up in ‘why should I get to?’, I took it upon myself to strive for, which has been both tiring and also ineffective in that it’s not God’s way and it’s also something where I have repeatedly held myself back from any kind of consistency because deep down I haven’t believed it’s right for me to ‘just expect’ growth in those areas.
In a bizarre mix of holier-than-thouness aka pride I assigned the words of my messaging as being ordained by the Lord yet assigned the effective reach or impact of those words to bring people into my coaching, courses, books and work which also contain the anointed words of the Lord as being something I needed to expect only in tiny hard come by measure.
This has honestly been a kind of self-punishment or limitation I decided based on knowing I made so much money in the past in glory of my self.
And the point is … God will show up in unlimited measure wherever we expect Him to, but He can not and WILL not if we don’t have faith for and be that willing vessel for Him to, even if He Himself is the one who wrote the vision of His grace flowing in that area!
Which means?
Today is the very best day to DECIDE to open up faith for unlimited flow, grace, anointing, the favour of the Lord on every different area of your business, money, life, where you recognise you’ve still been trying to fight for it.
Maybe because you’re not sure if you really should expect that.
Maybe because it was previously an area of idolatry, and now you’re scared.
Maybe because you decided it was too about YOU benefitting, so why should you expect God to just pour out?!
Why? Well … because anything where you receive the goodness of God is firstly a reflection of the fact that the Kingdom of God is flowing in and through you, for His glory!
Sister,
when it comes to money.
To sales.
To our business strategy.
To every last bit of how we utilise every different social media or other tool for sharing and also monetizing the work God has given us to do.
And OBVIOUSLY for the message itself.
Why not just decide to believe God wants to be part of it? Why not just decide He wants to fully be the ACTIVE part of it? And why not just decide that He will.
I can promise you,
I know what changes I’m about to be making!
Wanna know the literal how?
It’s the same way we receive anything from God.
Believe. Ask. Receive.
Or as my business coach said to me recently, “why not just pray before you post?”
Exactly. Specifically, you’ll find me now not only praying God puts His words in my mouth for what I let out, but that He puts His strategy and direction through my lips and fingertips when it comes to how I launch, market, share on social, and sell.
And besides. It’s ONLY SINCE FOREVER that I’ve been telling people your sales is also just messaging!
Boy oh boy what a mess we make when we take action without faith.
Now don’t forget –
Life is Now. Press Play.
Kat
PS
The Identity Switch week 1 training – Counterfeit Identity be Gone! – JUST took place.
As expected yet always bringing with it when brought absolute awe and holy reverence, it was the fire of the Lord through me for YOU right now.
On where you have been striving, performing, defaulting back to the old, making it absolutely about what it absolutely IS not, in place of absolutely believing what it so definitely is.
My love –
It absolutely is what it so definitely is.
This 8 weeks together, simply, is about walking forward in that, by the Spirit of the Lord, such that the counterfeit falls off and the prevailing increase of the Lord is able to shine through in the work of your hands He has given you.
More on today’s IG reel and stories.
Your place at https://katrinaruthministries.com/theidentityswitch2026
